SERP’S are search engine result pages. Search engine results pages are web pages shown to people when they search for something online using a search engine, such as Google. They enter their search query often using specific terms and phrases known as keywords, upon which the search engine presents them with search engine result pages.
Every SERP is unique, even for search queries performed on the same search engine using the same search queries or keywords This is because most search engines customise the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as their physical location, browsing history, and social settings. Two SERPs may appear identical, and contain many of the same results, but will often feature slight differences.
There are two different kind of results given, organic and paid.
Organic results are listings of web pages that appear as a result of the search engine’s algorithm. These are the results that most people would like to achieve – to be on the first or second page. A good SEO will optimise your web pages so they achieve the best results possible.
Paid results are the ads that you see on the top or bottom of the SERP. This is pay per click advertising. Such advertisements have their rank according to their both usefulness and relevancy.
Improve your SERP ranking with good Search Engine Optimisation. Search engine optimisation is the art of optimising websites and web pages for discovery in search engines and, as a result, more visibility on search engine results pages. This is done through a variety of means, from what is known as “on-page” SEO to “off-page” techniques.
On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily found as possible. This includes the creation of detailed page metadata (data about data) for each page and elements such as images, the use of unique, static URLs, the inclusion of keywords in relevant headings and subheadings, and the use of clean HTML code, to name a few.
Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, submissions to directories and search engine indexes, and the creation of online communities on social media.
Really all you need to know is that SEO focuses for the most part on achieving higher rankings from an organic perspective. Businesses may hire an agency or SEO professional to perform their SEO work, but beyond this investment, no money changes hands and all the importance is placed on ranking more highly in organic search results.
Contact us if you would like us to work on your SEO and SERPS.